D379 Social Media Marketing
Access The Exact Questions for D379 Social Media Marketing
💯 100% Pass Rate guaranteed
🗓️ Unlock for 1 Month
Rated 4.8/5 from over 1000+ reviews
- Unlimited Exact Practice Test Questions
- Trusted By 200 Million Students and Professors
What’s Included:
- Unlock Actual Exam Questions and Answers for D379 Social Media Marketing on monthly basis
- Well-structured questions covering all topics, accompanied by organized images.
- Learn from mistakes with detailed answer explanations.
- Easy To understand explanations for all students.
Stressed about D379 Social Media Marketing exam? Our practice questions will help you relax.
Free D379 Social Media Marketing Questions
What do senior leaders care about when it comes to your social media plan? Choose all that apply
-
Sentiment
-
Competitive advantage
-
Click-through rates
-
Customer satisfaction
-
Number of social followers
Explanation
Explanation:
Senior leaders are primarily concerned with strategic outcomes rather than purely tactical metrics. Sentiment matters because it reflects the overall perception of the brand in the market, which can impact reputation and long-term success. Competitive advantage is critical because executives want social media efforts to contribute to outperforming competitors and achieving organizational goals. Customer satisfaction is also a key metric, as it directly influences retention, loyalty, and overall business performance. Metrics like click-through rates and the number of social followers are more operational or vanity metrics and do not usually drive high-level decision-making.
Correct Answer:
a. Sentiment
b. Competitive advantage
d. Customer satisfaction
When should a salesperson put forth the sales pitch in social media?
-
After sufficient rapport has been built and the customer is looking for what you have to sell
-
After a prospect follows them back on a social channel
-
After the first casual conversation you have with the person in social media
-
A month after you follow the prospect on social media
Explanation
Explanation:
Sales pitches on social media should be timed strategically. The inbound social selling approach emphasizes building trust, providing value, and developing a relationship with the prospect before attempting to sell. Presenting a sales pitch too early can damage trust and reduce the likelihood of conversion. Waiting until rapport is established ensures that the prospect is receptive and more likely to engage positively with the offer.
Correct Answer:
a. After sufficient rapport has been built and the customer is looking for what you have to sell
When developing your brand's tone, ______ is key
-
Timing
-
Budget
-
Context
-
Personality
Explanation
Explanation:
When defining a brand’s tone, context is essential because it determines how your messaging should be perceived in different situations, platforms, and audiences. The tone must align with the message being delivered and the context in which it is communicated to ensure that it resonates appropriately with the audience. Without considering context, the tone may come across as insensitive, confusing, or inconsistent, which can negatively impact brand perception.
Correct Answer:
c. Context
When you dig deeper into the development of your buyer persona, what type of information do you want to consider?
-
Psychographics
-
Return on investment
-
Advertising results
-
Word-of-mouth
Explanation
Explanation:
Psychographics provide insight into your buyer persona’s attitudes, interests, values, and lifestyle. This information is critical for creating targeted content and campaigns that resonate with the audience on a deeper, more personal level. Understanding psychographics allows marketers to craft messaging that connects emotionally and motivates desired behaviors.
Correct Answer:
a. Psychographics
Language like _____ can help improve your click through and conversion rates on social media because language makes the call-to-action seem more time sensitive, which can encourage instant action
-
"Shop Now" or "Download Now"
-
"Learn More" or "Get More Info"
-
"Get Yours Free" or "Free Offer"
-
"Today Only" or "Ends and Midnight"
Explanation
Explanation:
Calls-to-action that convey urgency or a limited-time opportunity are most effective at prompting immediate user engagement. Phrases like "Today Only" or "Ends at Midnight" create a sense of scarcity and time sensitivity, encouraging users to act quickly rather than delaying, which can increase click-through and conversion rates.
Correct Answer:
d. "Today Only" or "Ends and Midnight"
Why should you trust the influencer and give them creative license?
-
They're famous
-
They understand their audience and what they want
-
They might sabotage your brand if you don't let them do things their way
-
They might enlist their famous friends to help your brand
Explanation
Explanation:
Influencers are successful because they have a deep understanding of their audience’s preferences, interests, and engagement patterns. By giving them creative license, you allow them to craft content in a way that resonates authentically with their followers. Trusting their expertise ensures that the content feels natural, credible, and engaging, which increases the likelihood of a successful campaign.
Correct Answer:
b. They understand their audience and what they want
What is a personal journal on a website that is frequently updated and intended for public access called?
-
Blog
-
Social Media
-
Crowdsourcing
-
Marketing journal
Explanation
Explanation:
A blog is a frequently updated website or online journal where individuals or organizations post entries, known as posts, that are intended for public access. Blogs can cover any topic and often invite reader comments, making them interactive and public-facing.
Correct Answer:
Blog
Which of the following social media expenses do you want to track so you can calculate ROI on your marketing campaigns? Choose all that apply
-
Work hours
-
Agency or freelance costs
-
Social media software and services
-
Content development expenses
-
Advertising costs
Explanation
Explanation:
Calculating ROI requires tracking all costs associated with social media campaigns. This includes internal work hours spent managing campaigns, payments to agencies or freelancers, subscriptions for social media tools, costs for developing content, and advertising spend. Accurate tracking of these expenses ensures a comprehensive understanding of investment versus return.
Correct Answer:
a. Work hours
b. Agency or freelance costs
c. Social media software and services
d. Content development expenses
e. Advertising costs
Which of the below statements about social listening is true?
-
It gives you the opportunity to measure the performance of your social media
-
It can ruin your reputation
-
It can help you monetize your services
-
It can help you filter messages, so your customer service staff doesn't have to deal with them directly
Explanation
Explanation:
Social listening involves monitoring conversations about your brand, industry, and competitors to gain actionable insights. Its true value lies in helping businesses understand customer sentiment, emerging trends, and market opportunities. By analyzing these insights, organizations can make informed strategic decisions to improve products, marketing, and customer experience.
Correct Answer:
a. It gives you the opportunity to measure the performance of your social media
On which social network should you share content most frequently?
-
Facebook
-
LinkedIn
-
Twitter
-
Pinterest
Explanation
Explanation:
Twitter’s fast-paced, real-time feed requires frequent posting to remain visible and engage audiences effectively. High posting frequency on Twitter ensures that content reaches followers consistently and maintains relevance in a rapidly updating stream.
Correct Answer:
c. Twitter
How to Order
Select Your Exam
Click on your desired exam to open its dedicated page with resources like practice questions, flashcards, and study guides.Choose what to focus on, Your selected exam is saved for quick access Once you log in.
Subscribe
Hit the Subscribe button on the platform. With your subscription, you will enjoy unlimited access to all practice questions and resources for a full 1-month period. After the month has elapsed, you can choose to resubscribe to continue benefiting from our comprehensive exam preparation tools and resources.
Pay and unlock the practice Questions
Once your payment is processed, you’ll immediately unlock access to all practice questions tailored to your selected exam for 1 month .