D379 Social Media Marketing

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Stressed about D379 Social Media Marketing exam? Our practice questions will help you relax.

Free D379 Social Media Marketing Questions

1.

Describe social marketing.

  • Develop products that benefit society in the long run and satisfies consumers

  • Develop products that has no gain to society in the long run and satisfies consumers

  • Develop products that benefit society in the short run and satisfies consumers

  • Develop products that benefit society in the long run and dissatisfies consumers

Explanation

Explanation:

Social marketing focuses on creating products or campaigns that improve societal well-being while meeting consumer needs. It aims for long-term benefits to society and consumer satisfaction, aligning ethical and commercial goals.

Correct Answer:

Develop products that benefit society in the long run and satisfies consumers


2.

Instagram stories are a great way to ______

  • Demonstrate complex concepts quickly and easily

  • Directly message a customer to answer a question

  • Deliver video podcasts

  • Drive traffic and engagement

Explanation

Explanation:

Instagram Stories are designed to be short, engaging, and visually appealing content that encourages immediate interaction. They are particularly effective for driving traffic to a website, landing page, or other content, and for boosting engagement with your audience through features like polls, questions, and swipe-up links. While they can convey information quickly, their primary strategic use is to encourage user interaction and engagement rather than delivering in-depth content or one-on-one messaging.

Correct Answer:

d. Drive traffic and engagement


3.

Which of the following social media best practices will help you create social media ads designed to drive high engagement?

  • Limiting your lead generation forms to only the most essential fields

  • Experimenting with different types of ad content, like videos or GIFs

  • Creating a landing page that's aligned with the messaging and style of your ad

  • Using language that your target audience uses

Explanation

Explanation:

Experimenting with different types of ad content, such as videos, GIFs, or interactive formats, can significantly boost engagement because it allows you to discover what resonates most with your audience. Visual and dynamic content often attracts attention and encourages users to interact, comment, or share, increasing the overall effectiveness of your campaigns. Testing multiple formats also provides valuable insights for optimizing future ad performance.

Correct Answer:

b. Experimenting with different types of ad content, like videos or GIFs


4.

Which type of influencer might be primarily behind the scenes in your marketing campaign?

  • Micro-influencers

  • Celebrity

  • Local

  • Content creators

  • Industry influencers

Explanation

Explanation:

Content creators are often the influencers who work behind the scenes in marketing campaigns. They focus on producing high-quality, engaging content tailored to the brand’s audience, rather than being the face of the campaign themselves. Their primary role is to craft compelling visuals, videos, or posts that can be distributed across social media, enabling campaigns to succeed without relying solely on public-facing personalities.

Correct Answer:

d. Content creators


5.

You bid $5.00 on a click on your Facebook ad. The next highest bidder only pays $3.00 to target an ad at the exact same audience. How much will Facebook make you pay to win the bid?

  • $2.99

  • $3.00

  • $3.01

  • $5.00

Explanation

Explanation:

Facebook uses a second-price auction for ads, meaning the winning bidder pays just enough to beat the next highest bidder. Since the next highest bid is $3.00, you will only pay slightly more than that to win the placement. This system ensures that you do not automatically pay your maximum bid, making ad auctions more cost-efficient.

Correct Answer:

c. $3.01


6.

Which one of the following is NOT a way that UGC can help marketers?

  • Provide social proof and amp up your credibility

  • Boost SEO

  • Enable you to get past ad blockers because the content doesn't come through like a typical ad

  • Extend your budget

  • Provide deep insight into the effectiveness of your content mix

Explanation

Explanation:

UGC helps marketers in multiple ways, including building social proof, increasing credibility, improving SEO, extending marketing reach cost-effectively, and providing insights into audience preferences. However, UGC does not have the specific function of bypassing ad blockers. While UGC is organic content and may appear less like traditional advertising, its primary purpose is engagement, authenticity, and content amplification—not evading ad-blocking technology.

Correct Answer:

c. Enable you to get past ad blockers because the content doesn't come through like a typical ad


7.

In what stage of the buyer's journey would an advertisement for a free trial of your product be most appropriate?

  • Consideration stage

  • Decision stage

  • Awareness stage

  • Evaluation stage

Explanation

Explanation:

The decision stage of the buyer’s journey is when potential customers are ready to make a purchase and are evaluating options. Offering a free trial is most effective at this point because it allows prospects to experience the product firsthand, reducing barriers to purchase and helping them make a confident decision. Free trials serve as a final nudge that converts interest into action, aligning perfectly with the decision stage.

Correct Answer:

b. Decision stage


8.

When developing your brand's tone, ______ is key

  • Timing

  • Budget

  • Context

  • Personality

Explanation

Explanation:

When defining a brand’s tone, context is essential because it determines how your messaging should be perceived in different situations, platforms, and audiences. The tone must align with the message being delivered and the context in which it is communicated to ensure that it resonates appropriately with the audience. Without considering context, the tone may come across as insensitive, confusing, or inconsistent, which can negatively impact brand perception.

Correct Answer:

c. Context


9.

The ______ stage focuses on creating message maps and listening protocols on social media

  • Preparation

  • Recovery

  • Response

  • Crisis

Explanation

Explanation:

The preparation stage is where organizations plan ahead for potential social media crises. This includes creating message maps, establishing listening protocols, and defining roles and responsibilities. Preparing in advance ensures that teams can respond quickly, consistently, and effectively if a crisis arises, minimizing reputational damage.

Correct Answer:

a. Preparation


10.

Language like _____ can help improve your click through and conversion rates on social media because language makes the call-to-action seem more time sensitive, which can encourage instant action

  • "Shop Now" or "Download Now"

  • "Learn More" or "Get More Info"

  • "Get Yours Free" or "Free Offer"

  • "Today Only" or "Ends and Midnight"

Explanation

Explanation:

Calls-to-action that convey urgency or a limited-time opportunity are most effective at prompting immediate user engagement. Phrases like "Today Only" or "Ends at Midnight" create a sense of scarcity and time sensitivity, encouraging users to act quickly rather than delaying, which can increase click-through and conversion rates.

Correct Answer:

d. "Today Only" or "Ends and Midnight"


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