D379 Social Media Marketing
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Free D379 Social Media Marketing Questions
Why is user-generated content (UGC) so important? Choose all that apply
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UGC helps brands understand their target audience
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UGC improves site engagement and time spent on the website
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UGC provides means for other users to connect, which then builds a stronger community
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UGC is inherently peer reviewed, making it more trustworthy
Explanation
Explanation:
User-generated content (UGC) is valuable because it provides authentic insights and perspectives from real users. It helps brands better understand their audience’s preferences, needs, and behaviors, which can inform marketing and product strategies. Additionally, UGC encourages engagement, increasing time spent on websites and social platforms. By enabling users to interact and share content, UGC fosters a sense of community and strengthens brand loyalty. While UGC can be trustworthy due to its peer-driven nature, it is not formally peer-reviewed and should not be assumed to be inherently reliable without context.
Correct Answer:
a. UGC helps brands understand their target audience
b. UGC improves site engagement and time spent on the website
c. UGC provides means for other users to connect, which then builds a stronger community
Which of the following is FALSE concerning the growth in mobile marketing on social networks?
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The growing numbers of people who are "mobile only" or at least "mobile first" in terms of many daily activities
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Decreasing use of location-based technology in retail applications.
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The dominant role of apps in mobile use
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The growing importance of social platforms and activities on mobile.
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The ability to include location data in postings on most social platforms
Explanation
Explanation:
Mobile marketing continues to grow because more people rely primarily on mobile devices, apps dominate time spent on mobile, and location-based technologies are increasingly used in retail for personalized promotions. The false statement is the idea that location-based technology use is decreasing; in fact, it is expanding.
Correct Answer:
Decreasing use of location-based technology in retail applications
Which network has the longest life for a piece of content?
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Facebook
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LinkedIn
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Snapchat
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Pinterest
Explanation
Explanation:
Pinterest has the longest lifespan for content compared to the other platforms listed. This is because Pinterest functions as a discovery and bookmarking platform where content, once pinned, can continue to be found and repinned by users over months or even years. Unlike Snapchat, which is ephemeral, or Facebook and LinkedIn, where posts typically get engagement for a few hours to a couple of days, Pinterest content remains accessible and continuously discoverable in searches and related pins, giving it a much longer lifecycle.
Correct Answer:
d. Pinterest
Which one of the following is NOT a way that UGC can help marketers?
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Provide social proof and amp up your credibility
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Boost SEO
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Enable you to get past ad blockers because the content doesn't come through like a typical ad
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Extend your budget
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Provide deep insight into the effectiveness of your content mix
Explanation
Explanation:
UGC helps marketers in multiple ways, including building social proof, increasing credibility, improving SEO, extending marketing reach cost-effectively, and providing insights into audience preferences. However, UGC does not have the specific function of bypassing ad blockers. While UGC is organic content and may appear less like traditional advertising, its primary purpose is engagement, authenticity, and content amplification—not evading ad-blocking technology.
Correct Answer:
c. Enable you to get past ad blockers because the content doesn't come through like a typical ad
On which social network should you share content most frequently?
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Facebook
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LinkedIn
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Twitter
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Pinterest
Explanation
Explanation:
Twitter’s fast-paced, real-time feed requires frequent posting to remain visible and engage audiences effectively. High posting frequency on Twitter ensures that content reaches followers consistently and maintains relevance in a rapidly updating stream.
Correct Answer:
c. Twitter
Which of the following is NOT a social media sharing site?
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Sound Cloud
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YouTube
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Facebook
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Flickr
Explanation
Explanation:
A social media sharing site is primarily focused on distributing and sharing media content like videos or photos with interactive features. YouTube, Facebook, and Flickr are all platforms designed for sharing media (videos, images, and mixed content). SoundCloud, however, is mainly an audio distribution platform for music and podcasts and is typically classified as a music streaming or audio hosting service rather than a general social media sharing site.
Correct Answer:
Sound Cloud
Which of the following is true of corporate blogs?
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Of the various types of blogs, marketers have the least degree of control over the content in corporate blogs.
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These blogs offer a forum for marketers to educate customers about their products and services
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These blogs offer little opportunity for firms to excite or engage their customers.
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These blogs are platforms where experts review products and share their recommendations of a product or service
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Consumers tend to trust content in corporate blogs over that in other blogs or other more traditional media
Explanation
Explanation:
Corporate blogs are owned and managed by a company and serve as a direct channel for sharing information about products, services, and industry topics. They allow marketers to educate customers while maintaining full control of the content.
Correct Answer:
These blogs offer a forum for marketers to educate customers about their products and services.
Language like _____ can help improve your click through and conversion rates on social media because language makes the call-to-action seem more time sensitive, which can encourage instant action
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"Shop Now" or "Download Now"
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"Learn More" or "Get More Info"
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"Get Yours Free" or "Free Offer"
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"Today Only" or "Ends and Midnight"
Explanation
Explanation:
Calls-to-action that convey urgency or a limited-time opportunity are most effective at prompting immediate user engagement. Phrases like "Today Only" or "Ends at Midnight" create a sense of scarcity and time sensitivity, encouraging users to act quickly rather than delaying, which can increase click-through and conversion rates.
Correct Answer:
d. "Today Only" or "Ends and Midnight"
What's the difference between social listening and social monitoring?
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Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher-level perspective
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Social listening involves answering and responding to specifically support questions, while social monitoring is for the purpose of marketing intelligence and research
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Social listening can only be done natively within each social media site, whereas social monitoring requires technology to aggregate sentiment from various places
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Social listening is done by your sales team to find new opportunities, while social monitoring is done by your marketing team to learn what competitors are doing
Explanation
Explanation:
Social listening involves analyzing broader conversations across social media to understand trends, sentiment, and perceptions about your brand, industry, or competitors. It allows companies to engage strategically and adjust marketing, product, or service approaches. Social monitoring, on the other hand, is more focused on tracking direct mentions, comments, and support-related interactions to manage reputation and respond to immediate issues. Listening provides insights for strategic decision-making, while monitoring focuses on real-time engagement and observation.
Correct Answer:
a. Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher-level perspective
How can social media listening increase customer advocacy?
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Responding only to positive social posts and re-sharing them tells the rest of your followers how great you are
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Responding only to negative social posts with helpful, knowledgeable responses shows that you care
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Responding to social posts—whether they're positive or negative—shows that you're listening, and your customers are being heard
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Responding to a social post within one hour shows that your company is full of social-savvy whipper snappers
Explanation
Explanation:
Social media listening increases customer advocacy by demonstrating that a brand actively pays attention to and values customer feedback. Responding to all posts—both positive and negative—shows inclusivity, attentiveness, and care, which strengthens trust and loyalty. Customers who feel heard are more likely to advocate for your brand publicly and recommend it to others.
Correct Answer:
c. Responding to social posts—whether they're positive or negative—shows that you're listening, and your customers are being heard
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