Business Communication (KQ01 C716)
Access The Exact Questions for Business Communication (KQ01 C716)
💯 100% Pass Rate guaranteed
🗓️ Unlock for 1 Month
Rated 4.8/5 from over 1000+ reviews
- Unlimited Exact Practice Test Questions
- Trusted By 200 Million Students and Professors
What’s Included:
- Unlock 101 + Actual Exam Questions and Answers for Business Communication (KQ01 C716) on monthly basis
- Well-structured questions covering all topics, accompanied by organized images.
- Learn from mistakes with detailed answer explanations.
- Easy To understand explanations for all students.
Your All-Access Study Bundle: Activated Business Communication (KQ01 C716) : Practice Questions & Answers
Free Business Communication (KQ01 C716) Questions
Which one of the following represents a change in technology
-
Most business communication involves email.
-
Electricity is produced by generating plants that burn coal.
-
Bold, bright colors in clothing and wall paint have largely replaced neutrals.
-
The participation rate of the U.S. labor force is at its lowest point in the last 40 years.
Explanation
Correct answer:
A) Most business communication involves email.
Explanation:
The shift from traditional forms of communication (like letters or memos) to email represents a significant technological change, as it utilizes digital communication methods to improve efficiency and speed in business interactions.
Why the other options are wrong:
B. While electricity production methods may evolve, the use of coal in power generation has been more about energy policy and sustainability, not a technological change in the communication or business field.
C. The change in fashion colors reflects cultural and aesthetic trends rather than a technological advancement.
D. The participation rate of the U.S. labor force reflects demographic and economic changes, not a technological shift.
A marketer decides to use a community spokesperson in an advertisement. What kind of influence on consumer behavior does this represent
-
Product design
-
Reference groups
-
Media selection
-
Price range
Explanation
Correct Answer:
b. Reference groups
Explanation:
Using a community spokesperson in an advertisement is an example of reference groups influencing consumer behavior. A reference group consists of individuals or groups that influence the attitudes or behaviors of others. By featuring a community spokesperson, the marketer leverages the influence of this group to appeal to the target market.
Why the other options are incorrect:
- a. Product design. – Product design focuses on the characteristics and features of the product itself, not on external influences like reference groups.
- c. Media selection. – Media selection refers to choosing the appropriate channels to communicate the message, but this question is about the type of influence, not the medium.
- d. Price range. – Price range relates to the cost of a product, not to the influence of individuals or groups on behavior.
Which consumer behavioral factor uses the opinions of others to influence the decision-making process
-
Social
-
Individual
-
Education
-
Psychological
Explanation
Correct Answer:
a. Social
Explanation:
The social factor in consumer behavior involves the influence of other people, such as family, friends, or peers, in shaping an individual's purchasing decisions. This can include word-of-mouth, recommendations, or societal norms.
Why the other options are incorrect:
- b. Individuals. – The individual factor focuses on personal preferences, attitudes, and characteristics, rather than the influence of others.
- c. Education. – Education can impact consumer behavior, but it primarily relates to knowledge and learning rather than social influence.
- d. Psychological. – Psychological factors like motivation or perception also influence behavior, but social factors specifically address the influence of others.
Which step of the complex decision-making process is involved after evaluation
-
Buy
-
Purchase decision
-
Need recognition
-
Search
Explanation
Correct Answer:
b. Purchase decision
Explanation:
After evaluating alternatives, the next step in the decision-making process is the purchase decision, where the customer chooses whether or not to buy a product and finalizes their choice.
Why the other options are incorrect:
- a. Buy. – "Buy" refers to the act of completing the transaction, but the formal step in decision-making is the purchase decision, not the action itself.
- c. Need recognition. – Need recognition is the first step in the decision-making process, not what happens after evaluation.
- d. Search. – The search for information typically comes before evaluation, not after it.
What type of marketing data is classified as primary research
-
Surveying customers to investigate new product lines
-
Including a company's own internal data
-
Investigating any existing relevant information
-
Using source information that has been previously collected
Explanation
Correct Answer:
a. Surveying customers to investigate new product lines
Explanation:
Primary research involves gathering new data directly from sources, such as conducting surveys or interviews with customers.
Why the other options are incorrect:
- b. Including a company's own internal data. – This is typically considered secondary research, as it involves using data already collected within the organization.
- c. Investigating any existing relevant information. – This refers to secondary research.
- d. Using source information that has been previously collected. – This is also secondary research.
A cold weather clothing manufacturer markets its coats in northern locations where the average winter temperatures are some of the lowest in the United States. What type of segmentation is the clothing manufacturer using
-
Lifestyle
-
Psychographic
-
Geographic
-
Demographic
Explanation
Correct Answer:
c. Geographic
Explanation:
The clothing manufacturer is using geographic segmentation by targeting specific regions based on their climate conditions (cold weather in northern locations). This approach divides the market based on geographic areas.
Why the other options are incorrect:
- a. Lifestyle. – Lifestyle segmentation focuses on individuals’ interests, activities, and opinions, not on geographical location.
- b. Psychographic. – Psychographic segmentation targets based on values, attitudes, and interests, not based on geography.
- d. Demographic. – Demographic segmentation would focus on characteristics like age, gender, or income, rather than location.
A marketing manager is monitoring the results of the tactical implementation of the company's marketing plan. What external factors will be examined in order to anticipate tactical adjustments
-
Firm-level weaknesses
-
Organizational capabilities
-
Firm-level strengths
-
Competitor reactions
Explanation
Correct Answer D: Competitor reactions
Explanation:
Competitor reactions are critical external factors that could affect the success of the marketing tactics. Monitoring competitors helps in making necessary adjustments to stay competitive.
Why the other options are incorrect:
A. Firm-level weaknesses. – These are internal factors, not external ones.
B. Organizational capabilities. – These are also internal factors, focusing on the firm's resources and strengths.
C. Firm-level strengths. – Like weaknesses, strengths are internal and not part of the external environment being monitored.
Which of the following approaches will be most effective for solving business communication problems
-
Use trial and error.
-
Consider your options and try the easiest idea.
-
Use what has worked for other companies.
-
Consider the likely effects of a number of different solutions.
Explanation
Correct answer D: Consider the likely effects of a number of different solutions.
Explanation:
The most effective approach to solving business communication problems involves considering multiple options and evaluating their potential effects. This allows for more informed decision-making, leading to better outcomes and minimizing the risk of unintended consequences.
Why the other options are incorrect:
A) Use trial and error: This can be time-consuming and inefficient, especially when there are more systematic approaches available.
B) Consider your options and try the easiest idea: Opting for the easiest idea might not always be the best solution, especially if it doesn’t address the core problem effectively.
C) Use what has worked for other companies: While learning from others can be valuable, a solution that worked for one company may not necessarily apply in the same way to your specific business context.
What specific area of business communications presents ethical questions by sometimes containing false and misleading messages for adults and especially children
-
press releases
-
newspaper articles
-
consumer reports' rankings
-
audited financial reports
- advertising
Explanation
Correct answer E: advertising
Explanation:
Advertising is a common area where false and misleading messages can occur, especially when it targets children, potentially influencing their purchasing decisions with exaggerated claims or deceptive information.
Why the other options are wrong:
A. Press releases are typically factual statements issued by organizations to communicate important information to the public. They are not usually a source of ethical concerns related to misleading content.
B. Newspaper articles aim to provide accurate news coverage and are usually held to editorial standards to prevent false information, unlike advertising.
C. Consumer reports' rankings are based on research and product evaluations, with a goal to provide unbiased and accurate comparisons rather than misleading information.
D. Audited financial reports are independently reviewed for accuracy, making them a trusted source of information, and are subject to regulatory standards to ensure their integrity.
A company decides to use 100% recycled materials for its packaging to appeal to its eco-friendly customer base. Which element of the marketing mix is represented by this decision
-
Place
-
Pricing
-
Product
-
Promotion
Explanation
Correct Answer C: Product
Explanation:
The decision to use 100% recycled materials directly impacts the product element of the marketing mix, as it pertains to the design and quality of the product packaging.
Why the other options are incorrect:
A. Place. – This refers to the distribution channels for the product, not its packaging.
B. Pricing. – Pricing involves the cost of the product, not how it is packaged.
D. Promotion. – Promotion focuses on advertising or communication efforts, not the product's physical design or material.
How to Order
Select Your Exam
Click on your desired exam to open its dedicated page with resources like practice questions, flashcards, and study guides.Choose what to focus on, Your selected exam is saved for quick access Once you log in.
Subscribe
Hit the Subscribe button on the platform. With your subscription, you will enjoy unlimited access to all practice questions and resources for a full 1-month period. After the month has elapsed, you can choose to resubscribe to continue benefiting from our comprehensive exam preparation tools and resources.
Pay and unlock the practice Questions
Once your payment is processed, you’ll immediately unlock access to all practice questions tailored to your selected exam for 1 month .
Frequently Asked Question
Business communication is the process of sharing information between individuals within an organization and externally to facilitate business operations. Learn more about the fundamentals and applications of business communication at ulosca.com.
The main types include internal communication (within the organization) and external communication (with clients, customers, and external stakeholders). For detailed resources on these types, visit ulosca.com.
Key elements include the sender, message, encoding, medium, receiver, decoding, feedback, and noise (disruptions). Get more insights into these elements through ulosca.com.
Formal communication follows official routes (e.g., reports), while informal communication occurs spontaneously (e.g., casual conversations). Explore more on communication channels at ulosca.com.
Clarity ensures that messages are easily understood, preventing misunderstandings. Learn how to improve clarity in your business communication at ulosca.com.